Why knowing your ideal client isn’t enough

In this episode:

They keep nagging you to work out your customer avatar, like it's a magic pill - but there's still something missing - YOU! Find out what this means for your business and how being selfish can lead to bigger, better, faster successes. 

Bonus drinking game! It turns out I kept repeating "and you know what" so instead of re-recording, drink every time you hear the ding 🙂