Privacy & Terms of Service

Welcome! Here you'll find the privacy notice for this site plus helpful information about using this site/products/services.

Privacy Notice

Issue no: 1

Issue date:  May 6 2018

  1. Introduction

The Funnelry provides online marketing help, resources and services to interested people. The privacy and security of our audience and clients are of paramount importance, so we’re committed to protecting the data you share with us. This private notice explains how The Funnelry processes information that can be used to directly or indirectly identify an individual (“personal data”) collected through the use of our website and services.

For the purposes of this notice, the term ‘visitor’ will be used to encompass all the types of people interacting with The Funnelry, including site visitors, clients & customers.

Any information stored by The Funnelry is treated as confidential. All information is secured and accessed only by authorised personnel,  with appropriate security measures in place to protect against breach or loss.

2. Collection and use

2. 1 Email & personal details

If you are a visitor to our website (or the sub-domain, you will be offered various downloads, offers or services. Should you choose to access a part of The Funnelry that is not freely available, eg a lead-gen offer or paid product, you will be asked to provide your email address and agree to receive ongoing (relevant) communications.  If you do not grant the requested consent, accessing the special offers may not be possible.

Depending on which offer you are accessing, your data will be processed in one or more of the following ways:

  1. Added to The Funnelry email marketing list on Activecampaign, who themselves adhere to privacy laws with strong security. When you open or click links in our emails, your action will be automatically noted so that The Funnelry can serve you better.  View their safeguards here

  2. Processed as a payment through Sendowl, our ecommerce and paid product delivery solution, who themselves adhere to privacy laws with strong security. Review their policies here

  3. Payment securely processed by Stripe or Paypal, who themselves adhere to privacy laws with strong security. Review their security here and here  

  4. Recorded securely in the House of Funnelry membership site so you can log in and receive proper receipts. All proper precautions are in place, including multi-level security.

At no time are credit card details processed by The Funnelry itself, nor are they stored on The Funnelry host server.

2.2 Cookies

Cookies are temporary, small pieces of information sent to a visitor’s hard disk. They can’t run programs or deliver viruses, nor can they track your behaviour in alarming ways. The Facebook Pixel and Google Analytics are both cookies used by The Funnelry, exclusively for the purpose of tracking which pages on The Funnelry website you’ve visited and for how long. Rather than record that Mr A.User visited and did x, y, z, they function more to record that a visitor from country or IP address (eg Australia or 10. 52. 9. 54)  landed on this page, clicked this page next, and stayed for 5 minutes. These type of cookies are used by The Funnelry to ensure we deliver content our visitors enjoy and find useful, as well as to create effective marketing campaigns.

If you are on Facebook or Instagram, they may result in you being shown our ads.

Although most browsers are initially set to accept cookies, you may reset your browser to notify you when you receive a cookie or to reject cookies generally. Most browsers offer instructions on how to do so in the “Help” section of the toolbar.

2.3 Links to other sites

Please be aware that when we link to other sites outside The Funnelry, they are outside our sphere of influence. We cannot be held responsible for their content, nor their privacy notices.

2.4 Right to review & update

If you wish to inquire about your personal data held by The Funnelry, please email

3. Retention & deletion

3.1 Automated unsubscribe

At the bottom of every email sent by The Funnelry, you will see an ‘unsubscribe’ link. This instantly stops all automated communications to you from The Funnelry, including support for paid products & services.

3.2 Manual unsubscribe

If you are a client of The Funnelry and we have a working relationship, hitting unsubscribe does not cease communications, particularly if we are mid-project. These communications are 1:1,  normal-type between professionals and stop at completion of project.

3.3 Right to be forgotten

You have the right to request ALL your data is stripped of personal identifiers. As a general subscriber, this means you’d be deleted from the list.  If you’ve bought a product, your private data will be replaced with generic, non-identifying numbers (such as ‘buyer 24’)

4. Information from children

We are committed to protecting the privacy of children. Our offerings are generally not designed for or directed to children, and are only for use by individuals who are 18 years and older. On our Website, we do not collect personal data from any person we actually know is under the age of 18. In the online space particularly, parents or guardians are urged to participate in their children’s exploration of the Internet and to teach their children about protecting their personal information while online.

5. Acceptance of these conditions

We have the right to assume all visitors have carefully read this notice, particularly when they are explicitly agreeing to its terms. If someone does not agree with this policy, they should refrain from using our website or offers. We have the right to update our privacy notice as necessary, and this will be reflected with versioning details as per the top of this notice.

6. Sharing of personal information

At no time other than disclosed in 2.1 above (for required processing) will we share your data. This includes selling or renting it to 3rd parties.

7. Our legal obligation to disclose personal information

We will reveal a visitor’s personal information without their permission only when we are required to by law.

8. Further information or action

If you have questions regarding The Funnelry’s privacy notice, then please contact us at

Terms & Conditions

This site gives you an opportunity to browse and purchase products & services offered by  The Funnelry and/or Shell Higgs.

These terms and conditions govern your use of this site, as well as Shell Higgs' products & services, and form a binding contractual agreement between you and us.

If you have any questions before purchasing a product or engaging Shell's services, please contact us at

All products are intended for people aged 18 and over.

General disclaimer

All Shell Higgs' products are intended for general education and information purposes only. Nothing on the site or in products/services provided should be interpreted as legal, medical, tax or other professional advice. 

Any testimonials are not to be taken as a guarantee that you will get the same results. There are many factors influencing your success.

You acknowledge and agree that The Funnelry/Shell Higgs and its representatives are not responsible for decisions you make, or losses that may arise. 

Affiliate links

At times, affiliate links are included throughout The Funnelry site and/or products. These are only ever for services and products Shell wholeheartedly endorses and uses. Such links will be disclosed in each individual piece.

Refunds & cancellations

The refunds and cancellation terms for each of The Funnelry's products/services are as follows:



Terms & refunds

Feel Good Funnel Blueprint


If your funnel hasn't sold any spots 30 days from construction (with high quality traffic), then I will work with you to remedy that situation. Refunds are not available except as required by law, however thefunnelry will always maintain high levels of service and satisfaction.

House of Funnelry

Cancel anytime before your monthly billing date (allow 1 day for processing), email 

Terms as per membership agreement. Due to the nature of the service, no refunds, however you are free to cancel any time.

Funnel workbook



Essential scripts (or other one-off template bundle)



Consulting/strategy service calls

Cancellations & res-scheduling self-managed via Acuity confirmation link. 

50% refund if cancelled with at least 48 hours notice.
One free reschedule permitted.

Copywriting services


50% refund if cancelled with at least 30 days notice of start date. All work remains property of Shell Higgs until payment is finalized. Client agrees to pay the full, invoiced/quoted amount by the due dates.

No guarantees are made regarding performance of copy as there are multiple factors outside Shell's control.

Shell recommends upgrading to include ongoing optimization for best results.

Business details
Except where stated, all prices are in USD

Trading name: The Funnelry or Shell Higgs 

ABN: 19 122 301 335

Country: Australia