Got unsubscribes? That’s FANTASTIC – here’s why
Got unsubscribes? That's fantastic!
My first unsubscribes rocked my world.
I'd done all the 'right' things to build my list - why were people unsubscribing?
They must hate me! (Or worse, they know I'm a complete fraud!)
I read through the email I'd just sent, going over every single word to look for typos, accidental insults...there must be something in there that drove those subscribers away.
Then I spiraled.
Maybe it was the photo of me.
My head shot was a selfie after all, and I do tend towards the frumpy side.
Maybe it was my biz name.
Maybe it was my message and I was coming at this from entirely the wrong angle.
Maybe I should do it like that other person - I bet SHE never gets unsubscribes.
And on and on it went, a highway straight to Doubtville.
All because I'd sent my very first newsletter to about 50 people, and 3 had unsubscribed.
I know, right?!
Experienced & grown up me knows 3 unsubscribes is nothing and I was tearing myself down for no reason.
But to newbie me, it hurt A LOT - even made me question whether to risk sending another email, just in case more people ran away screaming.
Unsubscribes still make an impact, but in a different way.
Check out the livestream below where I CELEBRATE unsubscribes, including:
- The real reason they hurt
- An essential re-frame
- The value in letting them go
- FIVE ways to minimize unsubscribes
I guarantee, you'll never look at an unsubscribe the same way again.