What you missed in May
The best Funnelry content always comes in email, so as part of a regular commitment to saying nyer nyer you missed out, here’s a new monthly series. It’s the whole newsletter/blog summary scenario in reverse.
What you missed in May
It’s a behind the scenes peek at real subject lines. Real hooks. And real value that only my subscribers get.
Note: To get these, you have to be in the newsletter segment which means you’ve either gone through the initial nurture sequence or opted in for pure newsletter in the footer.
SUBJECT: Crutches & wheelchairs for everyone!
Tales of my cruelty as I first reject my child, knock her into a puddle to badly sprain her ankle, then whack her against a door frame while trying to carry her heavy ass to the doctor.
That was the just the hook as a story intro. The actual content was about how long you can ignore your list before guilt sets in (and of course, what to do about it.)
*I’d like to say no children were harmed during the creation of this month’s content, but it would be a lie. All I can say it that it was all accidental, a comedy of wtf stacked on so-unfair, and she still loves me.
** Only one main nurture email this month, as all my time was spent lugging ice packs & getting chopped up (see below).
SUBJECT: Want a stack of new subscribers by morning?
I held a flash sale on a new Facebook ad workshop and as an intro saving, the Funnelry tribe was invited to save 75% for the weekend.
Segmenting: Those who clicked the link were tagged as interested.
The hook: Real quick… Is your opt-in page feeling a little lonely and only getting a couple clicks each day?
A very short email to warm subscribers to the idea of the workshop and raise interest.
SUBJECT: [Time sensitive] Just 48 more hours to get 75% off
This email included a timer from motionmail, since many of my subscribers are in a different time zone.
Slightly longer email with more detail.
SUBJECT: Be a ‘get it done gal’
Last general follow up, and like the previous ones, it built on the pitch as a whole. Included the timer counting down.
The hook: I’m a get it done type of gal. (Someone who doesn’t wait for permission or planetary alignment to reach her goals). You probably are too.
SUBJECT: Yes, DO talk to strangers!
Only sent to those who were tagged as clicking the sales page link. Included the timer.
Hook (continuation of the subject line): Probably not that old guy with the candy though…
Skin cancer is a pain in the neck (not an email)
Went to get a spot on my neck checked and came out with 2 stitches after a biopsy. Went to get the stitches out and got told the sample was chock full of cancery badness – and they need to cut more. So much more. So many more stitches. Is it done yet? God I hope so!
Click the image to see my gnarly stitches (if you dare!). It’s been a weird month and now I’m FrankenFunnelry.
Get on the Funnelry list using the form below. Then get your skin checked.