READY TO GET A PIECE OF THE PASSIVE INCOME ACTION
WITHOUT ICK, EW OR ZOMBIE-HUSTLE?
(even if you have no product to sell yet!)
Sales Funnel Bootcamp
No more zero sales days or monthly budget crunch. Now, you'll have an system that brings in new sales on demand. Predictably.
Enjoy high conversions - as in dropping the pants on that lame industry standard - with your own unique subscriber experience. One that builds authority, trust and creates your own team of brand cheerleaders.
Showcase your authentic message to create hope, excitement and an eagerness to buy - without resorting to sleazy tactics and icky strategies.
LEARN THE EXACT TOOLS & METHODS TO EASILY BUILD YOUR OWN ONLINE SYSTEM THAT TURNS CLICKS INTO A PROFITABLE NON-ICKY, NON-SLEAZY SUBSCRIBER EXPERIENCE!
It's a relationship....
Have you noticed:
UNLESS they buy the offer. Then it's all rainbows and unicorns.
Those funnels forget that subscribers are PEOPLE, not faceless email addresses. Grr!
So how can you get your subscribers to buy... without dooming them to years of therapy OR smacking them in the head with your offer?
I implemented the funnel trip wire and on the first day boom it worked! I've only been in the course under a week, woah!
With laser-focused help at every step of the way
(...because the longer you put it off, the more $$ you're pushing away)
"I implemented the funnel trip wire and on the first day BOOM it worked! Omg my first payments in my new business after 6 months...thank you so so much to Shell Higgs who is soooo knowledgeable and giving. I can't thank her enough and I've only been in the course under a week, woah! I have a list of 117 subscribers." - Jodie
Like LJ, who went from "my funnel isn't performing that well and I'm not sure what to do!" and making just $500 per month, to a whopping $14k in ebook presales!
You'll learn how to re-purpose your existing content into a gotta-have-it product, or create one from scratch!
I have NEVER enjoyed writing emails as much as this! So fun! Totally loving the course. Everything's finally coming together.
Warning: Excessive value ahead
MAKE IT. OWN IT. SELL IT.
Whether you jump and binge, or pace yourself - every step is fully guided with one outcome in mind:
Getting your subscribers to DESTINATION YES.
MODULE ONE: SET THE SCENE FOR SALES
Whip your entry strategy into shape so you can be sure reaching checkout is a no-brainer. No more trial and error, you’re doing it right this time.
*Set the scene for a sale from the very moment of opt-in while weeding out the freebie collectors who bloat your list and steal your ideas.
*Meet & greet the 5 different subscriber types and see how some are already primed to throw you a party, all you have to do is show up!
*The key difference between a ‘traditional funnel’ and a subscriber experience, so you can market & sell without ick & ew (and get way better results anyway)
MODULE 2: CREATE THE PAGES
How to create all those gorgeous funnel pages along with the perfect words to use, so you can kick back and watch those sales slide right in.
*Choose from webinar, single offer, multi offer and even upsell/downsells – build your subscriber experience with conversion in mind, so you'll always be selling - even when you're asleep!
*Assemble ready to go page templates that you can use to whip up your web pages in no time flat, ready to start giving you a return ASAP.
*Over 20 super juicy swipe files for all your landing page types, so you’re never left wondering what to write – this is inspiration at its best.
MODULE 3: PREDICT SUBSCRIBER ACTIONS
The exact methods to transform your funnel into a subscriber experience that keeps everyone headed in one direction, and bringing their friends along too.
* How to predict subscriber actions within your funnel (this will totally change the way you think about the internet and even your own experiences)
* Where and how to automate re-actions, so you can strategically shift subscribers back in line with conversion, authentically and seamlessly.
* Create foolproof visual layouts that truly reflect how subscribers are jiving through your funnel, so you know exactly when you need to throw in a carrot. Or stick. Your choice :)
MODULE 4: SEGMENT YOUR LIST
Learn how to create automatic segmenting that grows with your list and leads to easier income for you. It’s time to become the Queen of ‘Set and Forget’.
*How segmenting amplifies your message, improves your stats and your bottom line, so you can do more with the subscribers you already have.
*Increase your sales appeal and expert status automatically (it’s so simple, you’ll wish you’d done it years ago)
*Set up self-segmenting so your subscribers implement your plan all by themselves, increasing buy-in at the same time.
MODULE 5: CRAFT MIND-READING EMAILS
Master the skills of creating persuasive emails and become the highlight of your subscribers’ day. This is your chance to steal professional copywriting and psychology techniques, the ones used in all those 6 figure launches.
*Uncover and leveraging subscriber thoughts, so you can overcome objections before they appear…without sounding sleazy or stalky.
*How to write the 5 vital email types to keep subscribers moving along and feeling like you’re looking out for them. (Because you're their fairy godmother, they just don't know it yet!)
*Become a sequence stacking pro so your persuasion train keeps moving forward. You'll even set every transition up to be fully automated and organic, running exactly the way you planned.
*A juicy swipe and customize file of over 50 email scripts that you can use for inspiration when that blank screen runs circles around your brain. Edit, load them up, then watch them earn.
MODULE 6: OPTIMIZE FOR INCREASED RETURNS
You’ve created your amazing subscriber experience, now what? Leverage the auto-generated data so you'll get even better outcomes for the next subscriber. Forget re-inventing the wheel each time and discover how to truly optimize your systems.
*Learn how to uncover bottlenecks and opportunities within your email stats, so you can create the experience of your subscribers’ dreams.
*The 3 step process to raise open rates, increase click through rates, and close the conversion on sales pages. Go you!
*Secret Convertkit tricks to make ongoing nurturing and pop-up sales as easy as a-b-c. Not in the CK tribe? You'll be able to use the same tricks in your fave email provider too!
End-to-end funnel implementation
When you get immediate access to Destination Yes, you ALSO get these sweet bonuses!
No product = No problem. Jump into this masterclass and have your first digital product (average $12-$99 value) created in just HOURS – even if right now you have zero clue what it will be. Then circle back to the main Bootcamp modules and get your list begging to take it home.
This swipe file is my go-to secret when putting together a new ad, priming audiences to become buyers before they’ve even subscribed. It has some of the highest performing ads from entrepreneurial niches across the internet, including both big names and new (but totally nailing it) brands.
We all know that VIPs get the red carpet rolled out with extra special attention, and this bootcamp is no exception.
WHEN YOU INVEST AS A VIP, YOU GET ALL THE BIZ-BOOMING GOODIES ABOVE
DONE FOR YOU OPT-IN PAGE
Take a running leap into profitability with your own professionally written opt-in page, complete with all the nerd-loving tech setup. As the front door of your subscriber experience, this is kind of a big deal - and as a VIP, you get one handed to you on a silver platter.
DONE FOR YOU SALES PAGE
Clear the table, because it's time for the second course! Your subscribers need to see a sales page that feels like you've read their mind - you're their own personal miracle solution, so let's make that clear with a professionally written sales page. See that checkout button? Your subscribers are going to wear it out. And because you're a super smart VIP, you get to sit back and watch the magic happen for one of your sales pages!
2 x ONE ON ONE STRATEGY & COACHING SESSIONS
Together we'll walk through your business goals and work out the best strategy. Your opt-in and sales page are birthed on the first private call, as well as plans to leverage your content - both current & future. On the second, we talk Facebook ads and lead generation strategies - it's all happening so fast!
DONE FOR YOU FACEBOOK PIXEL SETUP
Start lowering your ad costs from day 1 with your pixel set up perfectly. You'll never have to worry about whether it's working or not - as a VIP you know everything is going your way.
FACEBOOK ADS POWER SESSION
Join me for a 1:1 strategy and tech session to get your Facebook ads set up and converting like crazy.
Push to the front of the queue as these VIP spots are limited to 2 per month
This bootcamp works!
Even if you’ve tried the big name funnel building software and came away with a splitting headache, empty wallet, and only a handful of blah feeling pages to show for it.
Even if you’ve taken all the ‘funnel in 5 days’ challenges that keep popping up and wonder wtf happened that it gets to day 5 and they still haven’t shown you how to build a funnel.
Even if the thought of writing your autoresponder emails has you running for the fridge and shoving chocolate biscuits in your mouth – anything to avoid that flashing cursor!
And even if your writing skills (and inclination) are limited to scrawling ‘love, Mom’ in a store-bought birthday card you grabbed at the last minute.
You can easily add passive income to your business in the next 30 days
Don't forget those $343 + priceless biz changing bonuses totally FREE when you join the bootcamp today.
TOTAL VALUE: $343 Bonus + $2484 = $2827
YOUR INVESTMENT: $995
1 x single payment
4 x monthly payments
1 x single payment
Full Bootcamp experience, bonuses + mastermind
7 DAY NO QUESTIONS ASKED
RISK FREE MONEY BACK GUARANTEE
Your alarm goes off and you roll over to grab your phone. You’ve dying to see whether that email you sent out got your subscribers clicking through to the sales page. The school lunches can wait, this is important. Waiting patiently on your screen are 12 new sales notifications, Paypal kisses that arrived in the night to wish you a fantastic morning.
You whip together a follow-up email over coffee and hit send, before heading out for a spot of shopping. A few minutes into your drive, you decide to pull over and switch your phone to silent, because those sales just keep coming through! How can a girl concentrate on the road when the universe is showing so much love?
At the shops, you decide to treat yourself to a movie, because the kids are at school, your business is doing a fantastic job of running itself, and you earned it. And for once, you won’t have to share the popcorn!
Hello passive income!
The Sales Funnel Bootcamp teaches you how to create authentic subscriber experiences for ANY product or service in ANY niche. It's a FULL IMPLEMENTATION course on understanding and meeting your audience's wants & needs and creating a deep desire for your solution. Most other courses teach you 'deer in the headlights' tactics designed to get the click and run, while this Bootcamp teaches you how to leverage the deep desire and natural reactions your subscribers have, so you can turn them into buyers.
That’s option A. Option B is to convert subscribers as you add them, creating a constant stream of sales and live-action feedback that helps take your list from tiny to targeted, and mini to massive. Your subscribers don’t care (or know) that your list is small, they only care about how you can solve their problem – don’t let list envy hold you back!
Super question! It doesn't matter if you're offering moon dancing services, selling macrame bikinis or sex therapy ebooks...the Sales Funnel Bootcamp lets you create a desire in your audience that takes them all the way to checkout and saying YES to whatever you're selling.
It works in ANY niche or industry.
Until I die. Or you do. Whichever comes first.
But while we’re both doing our alive thing, you can work through at your own pace, in any order you like.
Shoot an email to firstname.lastname@example.org for a quick answer
First, you must jump through nine burning hoops, while wearing a grass tutu and balancing a cocktail in each hand, then….
Seriously, 7 days no questions asked money back guarantee. Just shoot through an email.
The Sales Funnel Bootcamp lets you set your offer as anything you like – including services, live events and even affiliate products. The only requirement is that you have an end point in mind, then we work to get you that YES.
Oh, and there’s that little bonus of a Product Creation Masterclass to help you create your very own product to sell within just HOURS.
Roll through the masterclass to quickly create a product that meets your audience needs, desires & wants...then get it moving out the door, fast!
You betcha. In addition to the weekly office hours, I’ll often be stalking the group as if I have no life. True story.
Not at all. You can keep using whichever email provider you're cheering for, whichever page builder you love, and whichever everything you love. This bootcamp is all about making your business work for you, on your terms.
1. Glitter rains from the ceiling, because you are THAT awesome
2. You get immediate access to the Bootcamp material, ready for your binge-ing pleasure.
3. Within 24 hours, you'll also receive a booking link (via email) for your first strategy session. This email will also contain a few quick questions to give us a headstart on the session and make sure we're focusing on the right things for your audience.
4. You, me & a Skype, Google or FB video call for up to 90 minutes. The goal of this call is to a) set your overall funnel strategy, and b) collect the info necessary to write your opt-in & sales pages so they make your audience go 'gimme'. We also decide on which platform your pages will be on. I'm a tech nerd so you can go with my preferred or your preferred, you know I swing all sorts of ways.
* Opt-in page is standard length
* Sales page is up to 1500 words
*You will need to tweak the styling to match your own tastes and upload any images. Don't worry, I'll show you how.
*Platform costs are your responsibility
5. I get serious about matching your desired tone and meeting your audience needs in the copy and layout. You can kick back while this is happening, why not send your robot butler out for champagne? <-Things I think VIPs do
6. Your completed pages are presented with a flourish and bow, and because you're a VIP, much sucking up. You'll have up to 5 days to request any revisions, so long as they're within the scope of your initial strategy. This is usually when you'd say things like 'more flair here, make sure you stress this benefit in this section'
7. Revisions are made. You continue to drink champagne and somehow lose your knickers. <-things VIPs actually do
8. We book in and have your second call (60 minutes), this time to talk subscriber generation and movement strategy.
9. I install and config your Facebook pixel in line with your new acquisition and tracking strategy
10. Phew, and finally it's time for your Facebook Ads Power Session (up to 60 minutes) where we create a campaign that goes all pied piper on your subscribers, drawing them into this fab high-converting experience you created especially for them.