GDPR – the last minute fix

GDPR – the last minute fixTweak your email marketing without the drama, scare tactics & hoops you’ve been avoiding.Skip ahead:Do this to your privacy policy​Do this to your formsBe extra consentyDo this to your list adminDo this for existing subscribersDo this to cover your a$$Just in case you’ve been living in a cave, a new […]

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The best day (and time) to send emails to your list is…


What’s the best day and time to hit send?Been holding out for the absolute best day to send your emails? I’ve been rummaging through my end of year stats to discover the proof once and for all – When’s the best time to send emails? Getting your timing right is important because you don’t want […]

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Using countdown timers to clinch the sale


Using countdown timers to clinch the saleSo you’ve sent out an email detailing your latest offer, which you KNOW is exactly what your subscribers and wider audience are looking for – but they’re not buying. What gives? The problem (likely) isn’t you. Your tech is all hooked up, the buttons work, the email copy was […]

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Top 10 tips for creating a high-converting sales page


Top 10 tips for creating a high-converting sales page A good sales page can be your 24/7 salesperson, hustling your goodies so you don’t have to. It sits there, ready to draw buyers in with all those intentionally crafted pieces of text, colour, images and buttons…almost hypnotic in the way it makes readers keep on […]

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How to make November/December your most profitable months


How to make Nov/Dec your most profitable monthsChristmas is cancelled. CANCELLED!!!! Well, that’s the lame threat I bring out each year in the hopes of getting my kids to stop fighting. Of course it never works! They know I’m a big softie. But when your Christmas morning joy is directly linked to your business income, […]

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The exhausted entrepreneur’s guide to email list building

email list building for entrepreneurs

The exhausted entrepreneur’s guide to email list buildingBuilding your email list is one of the most important things you can do for your business, but damn girl, all that hustling is EXHAUSTING. Sadly for your scheduled nap time, your email list does need to grow if you want a way to take new subscribers on […]

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How to write great emails (even if you have no talent or time)


How to write great emails (if you have no time or talent)Look don’t tell the copywriting snobs, but writing emails doesn’t really take a lot of talent. They’re not novels full of complex characters and plot twists. They’re not scientific papers about string theory. They’re not even meant to stand the test of time, recorded […]

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When to ask for the sale in your email funnel


How long do I have to wait before I can ask for the sale?It’s a question I get asked all the time. How soon is too soon? How much value should you offer first? Is there a magic number of emails before you can ask for the sale? I get it. You want to do […]

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The sure fire method to make YOUR emails stand out


The sure-fire method to make your emails stand outWhenever I think of entertainment, I think of 3 things: 1. Robbie Williams in leather underwear Didn’t he wear leather knickers in his video clip for ‘let me entertain you’? (If I imagined that, please don’t spoil it. He didn’t even have hairy thighs) 2. Cedric the […]

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Are cold lists the end of the world? Truth vs fiction


Are cold lists the end of the world?Here, take this steaming cup of coffee and let’s chat. It’s a new day, which means you have a new opportunity to make an impression on your subscribers. No, I’m not saying they have goldfish memories! What I meant was that if you haven’t etched yourself in their […]

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