When to ask for the sale in your email funnel

“How long do I have to wait before I can ask for the sale?”

It’s a question I get asked all the time. How soon is too soon? How much value should you offer first? Is there a magic number of emails before you can ask for the sale?

I get it. You want to do it right.
Getting that new subscriber was a lot of effort, and burning them by leaping out with frenzied sales attack is the last thing you want to do.

But what if you:
a) Didn’t sell like a psychopath, and
b) Thought about it from your subscribers’ perspective.

when to ask for sale in email funnel


Remember, they came TO YOU.

You didn’t randomly pick email addresses out of thin air, they came to you with a problem. And they want you to solve it.

Why are you hiding from them? Because it’s not good manners to ask for the sale?

This veneer of authenticity, that you need to tick the nurture box before you’ll sell to them – it’s not the kind of authenticity your subscriber wants.

Yes some of your new subs will take time to warm up, yes some need more touch points, but those subs who are ready to go? Get out of their way, get out of your own way and let them buy.

Imagine being stuck in a well, and yelling for help. Eventually, someone comes along, and says “hi, my specialty is getting people out of wells”…


And then nothing. They just stand there… looking at you.
Or worse, start talking about how great they are.

Meanwhile, you’re still stuck in the well, and he HAS A FREAKING ladder, but isn’t offering it to you!

Crazy right?

Your new subscriber is in a world of hurt RIGHT NOW. Not in 3 weeks when you’ve ticked the official nurture box. They want help NOW. Yesterday.

You’re not annoying them by offering your goodies, you’re helping them.

Offer the damn ladder.

The sure fire method to make YOUR emails stand out

The sure fire method to make YOUR emails stand out

Whenever I think of entertainment, I think of 3 things:

1. Robbie Williams in leather underwear
Didn’t he wear leather knickers in his video clip for ‘let me entertain you’?
(If I imagined that, please don’t spoil it. He didn’t even have hairy thighs)

2. Cedric the Entertainer
Not particularly funny, but you can’t deny the STYLE of making that your real name.

3. Russel Crowe as Gladiator yelling “are you not entertained?’
In his leather skirt…wait…what the hell?

Fine. Obviously my mind is a little fixated right now. I’m probably ovulating or something devious.


Why don’t we think of email as entertainment?
Seriously, some of the emails I get from my friends are funny as heck. They’re not jokes either, just stories about their weekend or what’s going on in their lives.

The truth is, the most effective sales emails are the ones that get you spraying your drink all over the screen, because they’re the ones that make you stop scrolling.

They stop you opening an email just to mark it as read.

They stop you deleting it, ignoring it.

Heck, if the subject line isn’t entertaining it doesn’t even get opened.

Emails ARE entertainment.
Maybe not ha-ha entertainment where a duck, rabbit and elephant walk into a bar.
Or even dad-jokes that make you groan.

But entertainment that makes your reader’s day a little brighter.
And then you know what happens? They read the next email. And the next one. Clicking links left, right and centre.

Hello checkout!

Are cold lists the end of the world? Truth vs fiction

Are cold lists the end of the world? Truth vs Fiction

Here, take this steaming cup of coffee and let’s chat.
It’s a new day, which means you have a new opportunity to make an impression on your subscribers.
No, I’m not saying they have goldfish memories!

What I meant was that if you haven’t etched yourself in their minds yet as one of these:
* The expert who can absolutely help them
* The business who sends the BEST emails
* That person they hate with a passion but can’t look away
…then you’re still in with a chance.

You might not be memorable yet, but you will be.
You simply need to re-train your subscribers.
===> Wake them up.
===> Dance naked in front of them.
===> Throw a few choc-chip cookies their way.

ie, give them a damn good reason to come back to #teamyou
And hear what you have to say.

So, with that in mind, let’s take a quick look at a few myths about cold/disengaged lists

Myth #1: You may as well start again, they’ve forgotten who you are
Unless you bought your list on eBay and it’s full of junk subscribers, this one just ain’t true.
Do not delete your list. Repeat, do not delete your list. No matter how small.
You worked hard to get those subscribers! All that time creating content, sharing in groups, creating the super-fiddly form for goodness sake…it’s all effort you want to get a reward out of, not throw away.
It’s not that they’ve forgotten you, it’s more that they’ve forgotten why they should care.
It only takes one open to get back on their radar. And if you fill that email with clear, undeniable benefits for them? #helloteamyou

Myth #2: You have to send them your best stuff for free to get them back
I love this one.
So, you’ve sent them your best stuff for free, and they actually opened and clicked to add it to their collection. Now what?
Make more best stuff?
Yeah right. Those freebie-claiming subscribers are done with you, and don’t even have enough loyalty to give you a testimonial.

Myth #3: You have to use click-bait subject lines to shock them
Because we’re a fan of click-bait, right?
Or not. While this tactic will absolutely get you opens, it will also get you the highest number of unsubscribes. Hey, I’m a big fan of encouraging never-gonna-buy subscribers to self-select out of  your list, but this is a little different.
Waking your list with click-bait damages your reputation, and honestly, you’ll probably need a shower afterwards.
Instead of going for click-bait revival, go for hyper-focused revival. What problem are your subscribers experiencing at that very moment they’re skimming their inbox? Use THAT as your subject line instead.

So there you have it 🙂
Cold lists aren’t the end of the world.

I spent $40 on Fiverr as a biz boostrapper

I spent $40 on Fiverr as a biz bootstrapper

They say you can outsource almost anything.

Laundry. Gardening. Phone calls. Email. Making stupid Book Week costumes…

And your entire business too apparently!

To be honest, every time I’ve tried to hire a freelancer for something they’ve completely wanked it up, but perhaps that’s just me and my OCD control freak nature.  There are going to be bumps as you find the right freelancer for you, but there’s no doubt – at some point you will want to use one.

Either for a skill you don’t have or something you don’t have time for.

Outsourcing the little, repetitive jobs or things you plain suck at will be the turning point between making enough to pay rent and making enough to go on a business class trip around the world.

It’s the key to big jumps in your business.

Just ask Tim Ferriss and his 4-hour workweek. And pretty much anyone clearing $100k launches. It’s outsourcing for the win, but you do get what you pay for when you’re not able to keep them on and train them.

Ie, in the add-to-cart Gig Economy. Sites like Fiverr provide a great place to grab your freelancers for a low price (or a high one), but the communication between you and your new freelancer is limited to what they offer as part of the gig, a limitation that sometimes you can roll with, sometimes not.

As part of my upcoming launch I’m all about keeping costs low, so onto Fiverr I went.  Ordering all these gigs was a lot of fun, like a buffet of getting shiz done while I made it rain.

Here’s what $40 got on Fiverr

  1. The Virtual Assistant PowerPoint specialist

$5, 3 day turnaround

Her brief was simple – take my Funnel Design Workbook (PDF) and create a PowerPoint presentation with NO voiceover or animations. Along with the workbook, I gave her a word doc with the presentation outlined, clearly stating what was to be on each slide. The task was essentially copy & paste with a pretty design.

I received a PowerPoint. Check.

And OMG was it ugly. I showed it to some friends and they were shocked – I mean, bubble font???!

Everything was in bubble font. And by everything, I mean she’d copy & pasted my notes onto the slides and intentionally made them blue bubble font.

(sorry, I deleted that one in disgust, so here’s an example)

To be fair, I didn’t request a specific font…but I also didn’t see clues in her portfolio that she designed like an 8 year old.  (Deservedly harsh)

2.  The Facebook ad copywriter

$10 for the ad copy, $10 for the detailed targeting, 3 day turnaround

The brief was “write an ad for this landing page” – that’s it. He goes off to the landing page, has a squiz around your brand a bit and comes up with the ad copy and if you pay extra, he’ll give you detailed targeting. Since your standard ad should pretty much mirror your landing page – which was already done – this would have been easy.

I received a word doc with ad copy and targeting. Check.


Actually, the copy isn’t bad per se. It’s just not great for the online biz market where the focus is on establishing expertise and ‘hey I’m just like you’. But if you had no clue what to write, this could be a good starting draft. At the moment, it feels like he’s advertising a local deli and I’m the daily special.  If you were able to talk to the copywriter and share some examples of ads that have worked well in your niche, he’d probably do a great job.


So you know on Facebook you can target people by interest? Like fishing, cats, football, bondage etc? Good-o. This is his recommendation. Only the US, and only women aged 21-30….errr ok? His narrowing of interests is okay (except they should be layered to narrow down and be properly specific), but only US women in that age group? That’s a HUGE limitation and I suspect it’s based on laziness. While I can’t be sure without getting nosy, I doubt anyone in my audience is in their early 20s. Late 20s maybe…

Do you think he caught my language and decided I’d only appeal to a younger audience? Eek! Right, a more mature Shell coming up…*snort*

3. ‘Clever’ Facebook posts 

$5 for 1, or $10 for 5, 3 day turnaround

Okay, so I know my sense of humour ranges between dry wit and ‘that dog has a puffy tail!’, but I was game for some broader humour and cleverness for my FB feed. And design is definitely not my talent so if these were decent I would have picked her up as a team member.

The brief: She asked for a bio – I help women with online business & sales yada yada yada, and the home page URL. She evidently goes off and has a squiz around to pick up some key phrases and turn them into visual posts. Super!

I received my images and it seems we have a different definition of clever and what looks nice. Pity. She must have assumed that just because my logo looks like a confused bumblebee, I must want that colour scheme all over social media.

4. Funny cartoon of me

$5, 3 day turnaround

Okay, how could I resist this? I sent in a headshot and requested to be cartooned into working at a desk wearing PJs. He returned a sketch of my face and asked if it looked like me. Um sure, I guess. Imagine if Photoshop stripped out all the colour and depth of a photo and just left the lines  – that’s what I had to judge by. Probably would have been better NOT to see that step, because wrinkles are lines too apparently….I’m a potato!

The next stage is much more attractive…and then what comes next? No idea. The 3 day turnaround on this one is wobbly, but so far he’s the most impressive out of the bunch – and I grabbed it on a whim. Check out that brow game, meeow baby!

I’ll let you know if the PJs appear.


Okay, so clearly bootstrapping your biz on Fiverr is a bit of a gamble. Sometimes you’ll luck out, sometimes you’ll wet yourself laughing, and sometimes you’ll get a mad case of WTF this looks nothing like your portfolio.

My best recommendations for getting the good freelancers

  • Ask around: Get a referral from someone who used them and was really happy – but make sure you see what they got. Your standards might be different.
  • Go pro: All these freelance marketplaces let you see how long they’ve been at it and some, like Fiverr, will give a special rank to freelancers who have very high success rates.
  • Spot the unicorn: Many new freelancers with FABULOUS skills are on these sites, undercharging as a way to build their portfolio and get their ranks higher.  The only problem might be in them not having firm processes yet, but once you find a unicorn, you can keep them on as a your go-to freelancer. Their prices might rise and they might ditch the freelance gig sites, but you’ll always be treated well since you gave them their big start. My gal pal Brazen Adventuress got her entire website for $100 and it’s great. I started out for $60 and I’m great too 🙂
  • Headhunt on Facebook: There are entire groups full of people willing to pitch you. Drop in, let them know what you want and let them impress you.
  • Check their investment: If the freelancer has their own site, packages and has properly invested in themselves and their brand, you’ll get a better result. They’ll be motivated to get on a call with you and go beyond simply completing your task – they’ll become part of your team.
  • Spend more than $5

Got unsubscribes? That’s FANTASTIC – here’s why

Got unsubscribes? That's FANTASTIC! Here's why.

My first unsubscribes rocked my world.

I'd done all the 'right' things to build my list - why were people unsubscribing?

They must hate me! (Or worse, they know I'm a complete fraud!)

I read through the email I'd just sent, going over every single word to look for typos, accidental insults...there must be something in there that drove those subscribers away.

Then I spiraled.

Maybe it was the photo of me.

My head shot was a selfie after all, and I do tend towards the frumpy side.

Maybe it was my biz name.

Maybe it was my message and I was coming at this from entirely the wrong angle.

Maybe I should do it like that other person - I bet SHE never gets unsubscribes.

And on and on it went, a highway straight to Doubtville.

All because I'd sent my very first newsletter to about 50 people, and 3 had unsubscribed.

I know, right?!

Experienced & grown up me knows 3 unsubscribes is nothing and I was tearing myself down for no reason.

But to newbie me, it hurt A LOT - even made me question whether to risk sending another email, just in case more people ran away screaming.

Unsubscribes still make an impact, but in a different way.

Check out the livestream below where I CELEBRATE unsubscribes, including:

  • The real reason they hurt
  • An essential re-frame
  • The value in letting them go
  • FIVE ways to minimize unsubscribes

I guarantee, you'll never look at an unsubscribe the same way again.

How to choose a launch model ~ that works for you!

How to choose a launch model - that works for YOU!

I always thought that when I launched a passive income product, I'd do a big FAT launch.

With webinars, podcast interviews, guest posts and an epic ad spend.

It was going to be haaaa-uuuuge.

As in, my milkshake brings all the media to the yard and I'd be starfishing on a bed full of hundred dollar bills.

Oh, I'd be magically thinner and prettier too.

It's a bit like 'when I grow up, I'll...'

Turns out, I don't want to do all that stuff. That's hard work!

Don't get me wrong, I love creating content to help you gals achieve your dreams, but the stress of being 'ON' all the time? Not for this socially special duck.

But the pressure is still there.

And I bet you feel it too.

Because who's shouting the loudest? Launchers.

It seems as if that's the way online biz is 'supposed' to be done.

But honestly, the classic entrepreneur dream of being massively visible and having huge coverage isn't for me.

I'm all about the pyjama lifestyle (can I get a hell yes!) and success without panic attacks.

It's the main reason I chose to make my products evergreen.

What does evergreen mean?

Simply put, it's always available.
Evergreen offers create a consistent flow of sales, with bursts around deadlines. And funnels are always running to new subscribers. Rinse & repeat.

It's a sweet, sweet party and the doors never close.

The funnel generally rolls out like this:

  1. Subscriber grabs a freebie and goes 'wahoo, I love this vibe!'
  2. An email sequence starts and your subscriber gets to know you & your message a little better. You're building know, like, trust and making friendship bracelets and cupcakes.
  3. After at least 4 emails (don't make me hold you back by your knickerband) you can start to pitch your offer, either as a continuance of the welcome sequence or as a separate sales sequence.
  4. You spend a few emails gushing about how your subscriber's life will be super awesome once they solve their problem - but don't forget to set a deadline.
  5. The deadline can be either time-based, price-based, or loss of opportunity.
  6. Your subscriber trundles along your funnel to either:

a) Checkout (high fives!)

b) Get pitched a mini offer

c) Go for a ride on your email list and get ongoing love for a while, until you re-pitch your offer.

BONUS: How to know if your biz is ready to go wild with your first subscriber-loving sales funnel (plus insider access to my proven sales-on-demand methods)

What about launches?

Those who use a launch model close their products off and don't let people buy them until the cart is re-opened.
It creates buzz, excitement and you get bulk sales in one go.

They don't necessarily make more than an evergreen funnel, but it can sure seem like it.

After all, an evergreen funnel can't really brag about a 6-figure payday unless you've got a whole bunch of subscribers hitting your sales sequence at the same time!

But while the launchers have closed the doors, evergreen are still earning and it does add up.

The funnel generally rolls out like this:

  1. Subscriber is either already on the list (just because doors are closed doesn't mean you can wuss out on growing your list) or joins as part of the launch promos.
  2. All the subscribers get warmed up a little with teaser emails.
  3. Then comes out the webinar pitch. Give your subscribers a reason to show up, because they KNOW you're going to try and sell something, so whatever free element you've got going needs to be damn tasty.
  4. Webinar peeps are pitched the offer, usually with some fast action bonuses.
  5. (Most sales come in the first 1-2 days and on the last day)
  6. Then your subscriber rounds out the launch by either:

a) Buying from one of the sales emails

b) Holding out until the doors close and hoping for a better offer (lower price, extended payment plan, extra bonus, smaller version of offer, etc)

c) Going for a ride on your email list and getting ongoing love for a while, until the launch doors open again.

How to choose the right model for you

There's no right & wrong model.

There's no line in the sand with launchers on one side and evergreens on the other.

And nobody is going to call you out for doing it wrong.

There's not even a right model FOR YOU, but rather a case of being the right model for right now.

What model do you think will suit you at this moment and fit in with your life?

Neato. Can your offer roll with your choice?

If not, make some tweaks.

Go for a mix

You can create a custom experience anytime you like, with evergreen core content and then launch a live supplement or retreat, or hell, an upgrade of any sort.

The only rules are the ones you put in place - the ones you're comfortable with.

But you DO have to make a choice.

Because you're in charge - even if you're going for the PJ lifestyle and can't remember the last time you wore a bra to 'work' - you're still the boss.

Your subscriber experience demands you know exactly where each turn in the road goes, so you can make sure your audience gets to the end destination.

Without wandering off.

Or worse - bumping into a 'coming soon' page that never opens, while you sit there twiddling!

How do you choose between evergreen and launch?
Try a launch.

BONUS: How to know if your biz is ready to go wild with your first subscriber-loving sales funnel (plus insider access to my proven sales-on-demand methods)

When you create a product that nobody has seen before, you're going to want to get it out there, testing and getting feedback, right?

So launch it to your list. Even if it's teeny tiny. Or if it's huge, pick a chunk and launch it to that group.

Do the full sales sequence and sales page thing, maybe run a webinar to them with some FB lives too. How big you go is entirely up to you.

And if you loved the launch experience (and the boom in sales), be a launcher for a while.

If you hated it and cringed at the idea of actively getting up and selling your product, but did a happy dance every time you got a sale, be an evergreen gal and use your funnel to do all the heavy lifting.

In the end, the model you choose has very little to do with your product.

And even less to do with how much your audience will love it.

For once, it really IS all about you!

Why using FIRSTNAME is killing your sales (and what to do instead)

Why using FIRSTNAME is killing your sales (and what to do instead)


I’ve always said personalization is great – everybody LOVES a personal touch. And yes, you should definitely use it in your email sequences – just maybe not in a way that’s going to land you under a restraining order.


Hey FIRSTNAME, I’m weird and stalky and overly attached to the FIRSTNAME field. Buy now FIRSTNAME. You won’t regret it FIRSTNAME. I saw you clicked through, FIRSTNAME…

When you start throwing personalization around like a bad pickup line, you’re making a sprint across the line from friendly to creepy.

And creepy never sells.

Not in the coffee shop, media or politics and never, ever in a sales funnel.

What about a straight ‘Hi FIRSTNAME’?

Templates like the ones in Mailchimp think you should begin each email with Hi FIRSTNAME , but it’s not because they want you to make a personal connection. Authenticity like that isn’t even on their agenda. They give approximately zero f**s around that issue.

That’s your job.

Their job is purely logistical – taking your emails and getting them legally into destination inboxes.

They throw ‘Hi FIRSTNAME’ into the head of all their templates because it’s one of the ways to stand out from spam. And they’re right, if your email looks like spam, it will land in the promotions or spam folder.

Except…don’t pretty much all bulk emails begin with ‘Hi FIRSTNAME’??

Whether you signed up for a list or they’ve scraped your name and email, they’re all doing it.

So there goes that theory.

And really, who actually reads the greeting in an email?

I sure as hell don’t.

Our eyes glide past the greeting because it has no meaning or value; we go straight to the content when the sender gets to the damn point.


You know what ‘Hi FIRSTNAME’ really does? It trains people to ignore your words.

How to begin your emails so your subscribers KEEP reading

You pull a hook out of the air. One that makes the reader instinctively keep reading to the next line. And the next. And the next.

It doesn’t have to be on the same level as a muttering from the Dalai Lama, because you’re not aiming for posterity, just something…interesting…that you can use to lead into your content.


  • A few months ago I made a major switch in my business.

Amy Porterfield



  • Sometimes being a new mommy f*cking sucks.

Stephanie Nickolich

What do all 3 have in common? They ditched the spammy greeting and opened with a connection to their readers. They’re leading them to the next line to find out what the switch was, what was badass, what happened as a new mom.

Keep your hook short and give it a line all to itself. Let the connection you’re making stand out and sink in.

When is it okay to use FIRSTNAME?

Only personalize when you’re getting personal.

Pap smear personal.

Use it when you would normally use someone’s name in conversation – which when you think about it, is hardly ever.

Because that would be weird.

In a 1:1 conversation, you don’t need to use someone’s name, because they already know you’re talking to them.

And that’s what a high converting email is – a 1:1 conversation. Whether it’s a welcome, nurture or sales email… wherever it is in your funnel, it should always feel like a natural conversation. The fact that thousands of people are receiving the same email is irrelevant. Knowing how your audience thinks and what they desire, combined with effective segmentation, means that you can create a sense of exclusivity.

Because if everyone is saying the same thing, then nobody is saying anything.


Is your money personality sabotaging your business success?

My personal money mentor stopped by to share this post as a wake-up call to all of us who let our money dramas get in the way of MAKING money. Denise DT is the best in the biz when it comes to money mindset and gentle bitch-slaps – all with one end goal: getting more money into your biz.  Read on to get first dibs on your own life-changing shift…

sabotaging business success


You know the feeling you get when you do “that thing” around money AGAIN?

Spend wildly on a new extravagance even though bills are due…

Hoard every penny even though you really want to splurge on a vacation…

Forgo a spa treatment because your daughter really wants that new pair of designer jeans…

Whatever you do with money, I bet you don’t just do it once. Most of us have habits with money — some of which serve us, and some which definitely do not.

So we do “that thing” again, and inside we feel unhappy. It’s not that we don’t want to treat ourselves, or save up money, or buy our loved ones special gifts.

It’s just that we feel like we’re making money decisions on autopilot. Like we’re not in control of the situation, and we’re not so sure we’re crazy about the results of our actions.


It’s not your fault – it’s your money DNA!

Even better, what if I told you that you could “crack the code” on your money DNA and start to leverage your money strengths, while compensating for your weaknesses — so you could stop repeating that same old money story and start living a new one?

You might wonder if it’s even possible to have a brand-new money story, especially if you feel like your habits are deeply ingrained.

If so, I hear you. I TOTALLY used to feel that way. I wasn’t born into any special privilege, and I didn’t have strong money models growing up.


My story

Today, I run a multi-million dollar business that’s touched the lives of tens of thousands of women around the world. There was a time, though, when I felt like maybe, despite the fact that I had big dreams and was putting a ton of hard work into them, I wasn’t cut out for the success I dreamed of.

When I started my business several years ago, I used to run goal-setting workshops around town. I’d print the flyers at home (that I designed myself on Powerpoint no less) and tack them up on café notice boards.

One day, while driving to give one of my workshops, the felt ceiling of my car fell down around my head. I was literally driving to a workshop to inspire others to have more, be more, and do more… and the roof of my car was sagging down around my ears.

I realized in that moment that my money life needed a reset. I already knew how to manifest lots of things and experiences, but when it came to money, things just weren’t going the way I’d planned. I started to think maybe I didn’t have it in me to create a thriving business from my passion — that maybe it was never going to be my turn.

All of that changed, though, when I discovered Sacred Money Archetypes®.

For the first time in my life, I got a glimpse of what was possible for me if I would just work toward my strengths, instead of battling my weaknesses.

And for the first time, I got answers about why I’d put so many seeming obstacles to success in my own path. Turns out they weren’t actually obstacles, but rather preferences that, with a few simple tweaks could be capitalized on in a BIG way.


What are Sacred Money Archetypes®?

Well, remember I mentioned “money DNA” a minute ago?

Sacred Money Archetypes® is the work (created by Kendall Summerhawk) that will help you unlock your unique DNA around money, so you can use it to your advantage instead of letting it silently sabotage you.

(And yes, I’m speaking figuratively here — I know this isn’t “the” DNA that makes up living things! It’s just as important, though — especially if you want wealth and success in your future.)

Within your unique money personality is the seed of a healthy relationship to money — a code just like “the other” DNA — with all the potential to create any level of wealth, freedom, and fulfillment you can imagine.

This means you are designed to succeed. You just have to know how to move forward with the right knowledge about how to take care of yourself based on how you naturally show up with money.

I’m SO thankful I discovered this about myself with the Sacred Money Archetype® work — because as soon as I knew how to work with my innate “money DNA” my business really started taking off, and I found that my old self-sabotaging habits fell away.

The change for me was so profound that I became a certified coach in Kendall Summerhawk’s Sacred Money Archetypes® method and for years, I’ve been teaching it only on private retreats and with my one-to-one clients.

(Totally secret!)

Until now.


Quick quiz = so many answers

For the first time ever, I’m bringing the Sacred Money Archetypes® training to YOU.

Best of all, you can get started absolutely FREE.

>> Take My Free Lucky Money Quiz Now to discover your unique Sacred Money Archetypes®

The Sacred Money Archetypes quiz and training series is a brand-NEW offering, and is the perfect complement to any entrepreneur’s journey.

Whether you’re just getting started or you’ve been building your business for years, the thing about your money personality is that it doesn’t change. Who you are at the start of your business is who you are 10 years in.

The key to breaking the habits that keep you from having ALL the success you really want, is understanding what makes you tick and knowing how to change it.


So, what about you? Are you still self-sabotaging around money?

Do you find yourself under-earning — or earning plenty but never knowing quite where it all went? Are you plagued with emotions like fear, guilt, or shame around money? Do you cringe when trying to decide how to spend it?

There are endless ways we sabotage ourselves with money, especially when it comes to growing our businesses. The truth is, though, YOUR way is simply related to your particular Archetype.

In fact, as part of the training, I’m revealing what MY primary Archetype is, as well as exactly how I’ve used this knowledge to work around my own imperfections (we’ve all got ‘em, gorgeous) and create a multi-million dollar business PLUS a relaxed lifestyle I love, with plenty of time for all the people and things that are most important to me.

You may be very interested to learn, for instance, that I have this ONE characteristic you’d probably never associate with being a successful, multi-millionaire entrepreneur!

(You’ll want to watch Video #2 in the series to see if you relate to this one.)


To get started, take the quiz HERE and discover how your money personality may be sabotaging you, and exactly what to do about it.

You’ll discover SO much about yourself and your unconscious money beliefs just by taking the quiz — but remember, I’m not stopping there, because after you get your results, you’ll automatically be enrolled in a free video training program to help you apply what you’ve learned straight away.

I know from experience how powerful it is to understand your unique ‘money DNA’ and leverage it in your life and business, so you can stop sabotaging yourself when it comes to money.

Honestly, it’s like pressing ‘reset’ on your money story! When you know what’s been holding you back, you can pave a brand-new path to a brighter future with the financial freedom and impact you really want (not to mention being able to manifest everything on your dream board).


I’m sooo thrilled to offer the Sacred Money Archetypes® training to you. I know it will be life-changing for you, and I can’t wait to see you “on the inside.”

It’s your time, and you’re ready for the next step.

Xx Denise


Shell says:  I took the test the moment Denise released it (as in, spilling my cuppa in my rush to click) and it seems I am a ‘connector’ – which makes perfect sense! What really stood out though, were my sabotages, the things I do that stop me making money in my business. Those gentle bitch slaps I talked about? Yup. Denise opened my eyes to my money habits and gave me the tools to reprogram myself, ever so gently. Highly recommended.

The 9 stages of passive income

9 stages of passive income feels like


You’ve probably heard someone get their knickers in a knot about how passive income isn’t really passive, correcting you for your own good.

(Because there was a risk you honestly thought the fairies would do all the pre-work while you faffed about on a beach somewhere?)

In their rush to be a know-it-all, they left a few bits out.

Creating your first passive income product can be a massive head trip, starring our good friends Doubt, Overwhelm, Self-Criticism and Wet Pants. But it’s all normal. The trick is knowing what’s coming so you can push past it and get to that glorious first sale!

Here’s what it really feels like to add your first  passive income stream.


The 9 stages of passive income


Oh man, everyone is going to love this. It’s exactly what they need to move forward, it answers all their questions and problems and they are going to go nuts over it. Holy crap, what if it goes viral? What if everyone buys it? I’ll be the go-to gal for my niche. I’m gonna be a ZILLIONAIRE!


But what if nobody buys it? I don’t even know HOW to  make my big idea come to life. Creating this is actually turning out to be a lot of work, maybe I should just make it free and see if people like it first…oh, but then I can’t charge for it afterwards without feeling bad. Arrrgh, I don’t have time to spend on something that might make me money eventually! Plan B: procrastinate until all feels easier.


I just saw someone else doing this, and they’re doing it better. Maybe I should tweak my messaging or something, just so I can compete. Or maybe drop the price. Oh no, what if they tell everyone how much I suck?! But I’m also WAY smarter than that other person I saw yesterday, and they’re doing just fine. Fame and followers for everyone!


Right, it’s all set up and ready to go. Now just to knock up a sales page and I’m done….oh crap, everything I wrote sounds so sleazy, I can’t use that. It also looks like a bit like a unicorn farted glitter all over it. Wtf? That’s not even remotely part of my brand. But maybe it should be? Hmm…


It’s out there. I put together an email sequence, wrote all about the benefits and outcomes, gave the links…did the whole social media thing too. I’m so nervous, I’ve run to the loo 5 times already…where are my sales??! Maybe I left the payment thingy in test mode…


Is this for real? I mean, I was just testing my cart again, maybe this is a late test message. Wait, that’s not my name as buyer. Someone else bought my stuff? FOR REAL?


I am a GENIUS! I knew my stuff was great, and now other people know it too. I.am.a.super-freakin-star.


Oh hell, but WHY did they buy it….is this a trap? OMG what if they’re just a competitor getting ready to steal my stuff. What if they ask for a refund? *clicks refresh on email* Only a few people have bought, maybe they were pity sales…


They were real people who liked my stuff and told their friends! Yes! I even got sales while I was sleeping, like the internet said I would. My phone goes *cha-ching* and tells me I got a payment, on something I already created and don’t have to do anything else for. Passive income is suh-weeet, why didn’t I do this sooner?!

Hmmm…what should I create next?



How to automatically segment your list in Convertkit (and roll in more sales)

how to automatically segment your list in convertkit

Everyone goes on about list segments, but besides separating buyers from not-yet-buyers, what’s the go?


You could have a trillion people on your list and still not make any sales, because chances are, you’re not speaking the same language.

And I don’t mean English.

I mean understanding.

Why segmenting your list makes it more profitable

All your niche jargon, special terms, pains and celebrations form a language that pretty much excludes anyone who has no idea what the hell you’re on about. Craft blog talking about hot glue techniques? I assume you put it in the microwave for some reason.  Fitness blog talking about beep tests? Not sure what noses have to do with fitness, but whatever.

Ask any book nerd, and they’ll tell you understanding goes beyond words.   Your connection with your subscribers depends on whether you’re both speaking the same language.

That’s what segmenting gives you – a common language.

Slightly important that your subscribers can actually understand what the hell you’re on about, maybe?

Here’s the thing: segmenting your list only feels hard because you’re trying to do it after the fact.

… After you’ve run a launch.

… After your sales weren’t up to scratch.

… And after you’ve already spent hours putting together your subscriber experience.

You end up basically running around sticky taping lists together and hoping for the best. No wonder segmenting gets a bad rap!

But what if you AUTOMATICALLY segmented up front?

Imagine how powerful pure customization can be!

Targeted emails to subscribers who clicked through to your sales page but didn’t buy (yet!). Beginner content to subscribers who need more help. Put simply,  you can send emails about cats to the crazy cat lady subscriber group, and emails about dogs to the men who like to run shirtless through the park.

Well, you get the idea. It just happens to have a 6-pack visual now.

And they’re all still in the same list. The only difference is they’re connecting with you so deep they can feel their wallets opening by magic.

You can get your subscribers to self-select almost anything, you’re really just tracking which links they click and actions they take. Today, I’m going to show you how to segment your list within the first days of a subscriber hopping on your list. The sooner you start speaking their language, the sooner your subscribers can say yes.

Automatic segmenting from the beginning

The easiest way is to add an email to your welcome sequence, with 3 options to choose from, and a rule that applies a tag based on what your subscribers click. Like this:

automatic segmenting in convertkit example


For me, each link goes to a separate page with a ‘thanks’ message. You could also send them to a blog post that suits their situation.

In the background of my email provider, ConvertKit (affiliate link), I’ve set it up so that when subscribers click an option, it adds a tag to the name.

For example, when Adele SuperSongstress clicks option 1, she’s tagged ‘new to biz’. Nothing exciting happens that she can see, it’s just a note attached to her email address.

Then, I can serve her like this:

*Receives emails about things that will help her get up and running

*DOESN’T receive emails about advanced optimization techniques

*Emails contain language she understands and problems she has


How to set up automatic segmenting in Convertkit

Step 1:  Decide what you want to know

Maybe you want to know your subscriber ability level, their interest in different sub-niches, or even what they want to see in the future.

What information will help you speak to them more precisely and personally?

Draft it into 3 perfectly separate options – you want to avoid overlap, so that your subscriber can look at it and say “THAT’S ME!”

Step 2:  Create/choose link destinations

Your subscribers are going to click a link, so they’ll expect it to go somewhere! Use this as an opportunity to either add value to their experience or strengthen your know/like/trust.

Note down the links, matched up with your segment questions.

Step 3: Create the automations

Jump into Convertkit and follow these steps. You’re setting up a rule that says when a subscriber clicks this link, add this tag. Later, you can send emails just to subscribers with that tag.

a) Click Automations on the top tab

b) Click ‘Add Rule’

automatic segment in convertkit example

c) Click ‘Clicks a link’

automatic segment in convertkit create rule link trigger

d) Give your first segment a name. Make it meaningful

e) Enter the URL the link will go toautomatic segment in convertkit create rule link trigger

f) On the Action side of the panel, click ‘Add tag’

automatic segment in convertkit create rule link trigger

g) Click ‘Create a new tag’automatic segment in convertkit create rule link trigger

h) Give it a meaningful name

i) Save the rule

automatic segment in convertkit create rule link trigger

k) Repeat this process for all 3 of your segmenting links.

Step 4: Load up your self-segmenting email

a)Jump into the sequences tab and all the way into the email you want to put the links in

automatic segment in convertkit create rule link trigger

b) Highlight the text you want to link

c) Click to  ‘Insert a  link’

automatic segment in convertkit create rule link trigger

d) Click ‘Link Triggers’

e) Select the link you just created in Automations

f) Click ‘Insert’

automatic segment in convertkit create rule link trigger


g) Repeat this process for all 3 of your segmenting links


Every subscriber who opens that email and clicks that link will now be tagged and sorted accordingly.

What’s next?

You can either leave them as tags and email subscribers based on that, or you can create a proper segment with them.

Tags are good for the nitty gritty, segments are good for combining a lot of tagged groups together.

You’ll find segments over on the Subscribers tab. Here’s one I created earlier.

automatic segment in convertkit create rule link trigger

automatic segment in convertkit create rule link trigger


You’ve just set up pro-level segmenting that will make your list much more valuable, and sales that much easier to get. Hit send and get those subscribers tagging!

Want to give Convertkit a try? Click here. There’s a reason it’s so popular!