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How you doin'? I'm Shell Higgs.

I’m a conversion strategist, epically solo mumma and solopreneur. And huge nerd (obv). I help women like you build profitable, but totally non-sleazy sales funnels to sell your courses, offers & services.

Rather than just say ‘go forth and create an opt-in page’, I focus on making sure you’ve got the connections between the pages. Email marketing, decision paths, laser targeting and offer stacking – with me, you create subscriber experiences.